Group Coaching Program Builder
Stop selling your hours one at a time without pretending a group is 1:1 for several people
One-to-one sells personalisation. Group sells three things one-to-one cannot: the peer group, the standardised path, and the price. Members of a good group learn as much from each other as from the coach, and that is a feature to design for deliberately. The coach who apologises for the group is selling the wrong product. CONTAINER: six decisions made before a single seat is sold, because changing any of them mid-program is how coaches end up resentful and members end up confused. Cohort versus rolling, duration, size, the one outcome, what is explicitly excluded, and the entry standard. CURRICULUM: the resolution to the central tension — the path is fixed, the application is individual. Five to eight modules, teach in the first half and apply in the second, every week ending in a deliverable rather than a summary, two buffer weeks, and pre-recorded teaching so live time is application only. CADENCE: the 90-minute call structure broken down by segment, why hot seats are the product, and stated response hours for the async channel so the coach is not answering messages at eleven at night by week six. COMMUNITY: assigned accountability pairs, structured weekly prompts, named norms, and the week-three dip — the near-universal point where enthusiasm has faded and results have not yet arrived. The individual outreach at week three saves more members than anything else available. CONTINUATION: the three paths, decided before the program starts and introduced two-thirds through, when results are visible and enthusiasm is highest.
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