AI Skill Library
Pick Your AI Skill. Put It to Work Today.
86 done-for-you AI skills built for solopreneurs and business owners. Works with Claude, ChatGPT, Gemini and other major assistants. No code, no setup needed.
Full Agent Vault
Save $560.16Every skill. One price. Nothing left to buy.
Bundles: save when you buy skills that work together
Business Starter Bundle
Everything you need to launch and grow: curated for Day 1
Brand Power Trilogy
Stand for something. Sound like you. Build superfans. Three skills in one.
Social Media Suite
Own every platform. Convert every follower.
86 skills
AI Productivity
Agent Skill Builder
Build agent skills that load, fire, and beat the assistant without them
- The full frontmatter contract, including model routing, tool restriction and invocation control
- Trigger-net description method with the five hard rules and worked good and bad examples
- Decision ladder for skill vs agent vs sub-agent vs plain script, so you stop building the wrong thing
AI Productivity
AI Memory Keeper System
Never lose context in a long AI session again
- One-click context compression prompt
- Structured memory snapshot template
- Session handoff protocol for multi-day projects
Sales & Closing
Sales Call Mastery
Close high-ticket deals with surgical precision
- Diagnostic questioning framework (20+ questions)
- Objection diffusion scripts for top 15 objections
- Test-close sequences for different buyer types
Sales & Closing
Inbox To Client
Turn DM conversations into paying clients
- 5-stage DM sequence framework
- Platform-specific openers (IG, LinkedIn, Twitter)
- Qualification scripts
Copywriting
VSL Script Engine
Write video sales letters that hold attention
- Complete VSL structural framework
- 5 lead types with templates
- Story architecture system
Copywriting
Headline & Hook System
Write the first line nobody scrolls past
- 20 proven headline formulas
- 7 hook archetypes with examples
- Fascination bullet system (50+ patterns)
Marketing & Funnels
Buyer Attraction System
Attract ideal clients without chasing
- 4-layer ideal client profiling
- Message-to-market match framework
- Lead magnet creation system
Marketing & Funnels
Funnel Architect
Build funnels that convert like clockwork
- 6 funnel type frameworks
- Page-by-page copy systems
- Upsell and downsell architecture
Marketing & Funnels
The Shareability System
Engineer content that spreads like wildfire
- 7 shareability trigger framework
- 12 content format templates
- Platform-specific optimization guides
Email Marketing
Cold Email Outreach System
Get replies from anyone in your target market
- 4-line cold email framework
- AI personalization system
- 5-email follow-up sequence
Email Marketing
Email Sequence Engine
Write emails your list actually buys from
- Welcome sequence framework (7 emails)
- Product launch sequence (14 emails)
- Re-engagement campaign system
Branding & Positioning
Stand Out Brand System
Stake your claim and own your market
- Category design framework
- Positioning statement builder
- Message architecture system
Coaching & Offers
High-Ticket Coaching Offer
Design offers clients can't say no to
- Outcome engineering framework
- 3-tier pricing architecture
- Enrollment conversation system
Advertising
Meta Ads System
Run Meta ads on a plan, not guesswork
- Complete campaign architecture
- Advanced audience targeting guide
- 6 ad creative frameworks
Social Media
Social Media Growth System
Build a following that actually converts
- Platform-specific growth frameworks (IG, LinkedIn, X, TikTok)
- Profile optimization system
- Algorithm-aligned posting strategy
Social Media
Content Calendar System
Plan 90 days of content in one session
- 90-day content calendar framework
- Content pillar architecture system
- Monthly theme and weekly cadence planner
Advertising
Ad Profit System
Build ad campaigns that print returns
- 3-tier audience architecture (cold/warm/hot)
- Interest stacking vs. broad targeting framework
- Lookalike audience sequencing protocol
Marketing & Funnels
Content That Sells System
Turn every post into a revenue-producing asset
- 4-pillar content architecture model
- Ratio strategy by growth stage
- Content waterfall repurposing engine
Email Marketing
Email Broadcast Cash
Broadcasts and promotions built to sell, not just to send
- 5-email welcome series framework
- Product launch sequence (14 emails)
- Re-engagement campaign system
Sales & Closing
Offer Architect
Build offers so good people feel dumb saying no
- Value stack methodology (10-20x framing)
- Bonus architecture system
- Guarantee construction framework
Coaching & Offers
Know What To Charge Formula
Charge more, convert more, regret nothing
- 7 pricing psychology principles
- Price anchoring and contrast frameworks
- Tiered pricing architecture
Social Media
The YouTube Channel System
Build a channel that generates leads, income, and Shorts momentum
- Niche clarity and positioning framework
- Title and thumbnail engineering system
- Video script architecture (retention-optimized)
Coaching & Offers
Public Speaking Coach
Speak so people listen, in any room
- 4-mode coaching system (write, coach, virtual, pitch)
- Speech structure and hook framework
- Storytelling and narrative architecture
Real Estate
Real Estate Deal Formula
Know instantly if a deal is worth buying
- Wholesale/flip analysis (ARV, MAO, rehab)
- Rental property analysis (cap rate, CoC, NOI)
- BRRRR strategy analysis
E-Commerce
Shopify Store Audit
Find exactly why your store isn't converting
- 50-point store audit framework
- Conversion rate optimization analysis
- Product page and checkout audit
Marketing & Funnels
Webinar Script Builder
Build a complete webinar funnel from scratch
- Registration page copy system
- 5-email pre-webinar hype sequence
- Complete 60-90 minute script
Social Media
Carousel Generator
Design carousels that get saved and shared
- 8 proven carousel format frameworks
- Hook and cover slide formulas
- Slide-by-slide content architecture
AI Productivity
Your AI Staff Builder
Build a networked system of AI specialists that run your business like a team
- 3-tier AI hierarchy: Organizational → Departmental → Specialist
- Organizational AI setup: brand, voice, audience, products
- Departmental AI roles: Sales, Marketing, Operations, HR
Social Media
Home Studio Optimizer
Professional video quality from your bedroom: gear, lighting, and audio dialed in
- Three-tier gear recommendations ($0 to $500, $500 to $1500, $1500+)
- Three-point lighting setup guide for any room
- Microphone placement and acoustic treatment instructions
AI Productivity
Midjourney Mastery
Generate stunning, consistent AI images for content, products and print-on-demand, with the right prompts every time
- Complete Midjourney prompt architecture system
- Style reference (--sref) and character reference (--cref) mastery
- Print-on-demand asset generation for Etsy and Redbubble
E-Commerce
AI Product Photography
Studio-quality product photos for any brand, generated with AI, no photographer needed
- Category-specific prompt templates: clothing, jewelry, general products
- AI background generation + Photoshop compositing workflow
- NightmareAI upscaling for print-ready resolution
Social Media
Same Face Every Video Studio
Build AI characters that look real, make them move, and use them in videos without showing your face
- Photorealistic character design with locked visual identity (Midjourney --cref system)
- Deep fake image generation: FaceFusion face swap settings guide
- Text-to-video animation: still image → animated character (Runway, Pika, Luma)
Copywriting
Words That Sell System
Write copy that opens with a line they cannot skip, tells the story that changes their mind, and asks for the sale
- Hook-Story-Offer structure: the skeleton of every piece of copy the skill writes
- The Belief Bridge: 7-beat story structure that changes what the reader believes
- The Three Beliefs: Vehicle, Internal and External objections, each cured differently
Marketing & Funnels
Challenge Launch System
Design and launch complete multi-day challenge programs in a single AI session
- 6 delivery formats: email, PDF, social, video, community, live cohort
- Complete day-by-day challenge structure with lessons + tasks
- Full promotional copy: landing page, headlines, CTAs, announcement post
Branding & Positioning
Find Your Brand Voice Blueprint
Find the bold thing you stand for, name what you are against, and get it all written in one sitting
- 4 message extraction angles: Truth, Competition, Hidden, Minority View
- Enemy identification: conceptual + behavioral enemies with primary enemy recommendation
- Declaration Letter: a 250 to 350 word page saying what you stand for, written for you
Branding & Positioning
Superfan Brand Growth System
Turn quiet followers into fans who show up, talk about you, and bring their friends
- Cult Audit: assess strategy, consistency, and leadership across your brand
- Broadcast System: content pillars, signature phrases, platform cadence
- Recruitment System: misfit profile, hook templates, channels, tiered entry offers
Trading & Finance
Options Trading Bot: Setup And Risk Discipline
Run a disciplined options trading co-pilot: pre-market checklist, Bounce & Squeeze setups, hard trade rules
- Daily pre-market checklist: VIX, SPY/QQQ trend, sector scan, open positions
- Bounce Setup: the 5-EMA stack (8/21/34/55/89), Stochastics and RSI(2) entry triggers
- Squeeze Setup: Bollinger Bands inside Keltner Channels + momentum histogram
Digital Products & No-Code
No-Code MVP Builder: Base44 Digital Product System
Go from idea to sellable no-code digital product in one session using Base44 and AI prompts
- 3-Question Product Test: validate any idea before building
- Base44 MVP Prompt Formula: generate your initial build prompt in minutes
- 3-day phased build process: Core MVP → Polish → Packaging
Affiliate Marketing & Digital Income
Digital Money Making Affiliate Machine
Build a systematic affiliate promotion engine: product selection, buyer targeting, and stacked promotions
- 5-Point Product Filter: refund rate, commission, sales proof, vendor rep, buyer relevance
- 3-Layer Buyer Persona: demographic + psychographic + behavioral targeting
- Bridge page formula: converts cold traffic 2 to 5x better than raw affiliate links
AI Productivity
AI Agency Operating System
Run client work like a real business, even when you are the whole team
- 7-day Client Onboarding sequence (welcome → questionnaire → kickoff prep)
- Project Kickoff Meeting playbook: 6-segment 45-minute agenda
- Weekly Status Update template that prevents "any update?" emails
AI Productivity
AI Voice Agent Builder: Google AI Studio Method
Build and sell custom AI voice agents for local businesses in 2 to 3 days using Google AI Studio, no code required
- Google AI Studio walkthrough: exact click path to build a voice agent
- Client Intake Script: surface voice-agent pain in 20 minutes
- Agent Description Formula: role + business + goal + escalation
AI Productivity
PPTX Deck Builder
Generate premium, brand-matched PowerPoint decks from scratch, no design experience required
- 4-question Predictive Intake: purpose, slide count, brand colors, logo
- Full Outline Approval before any slide is built
- Pixel-perfect dark or light themes with custom brand colors
AI Productivity
AI Persona Builder: Character-Driven AI Employees
Build and sell character-driven AI employees with the SOUL.md method, using whichever assistant you already run
- SOUL.md framework: 5-part character build (Identity · Voice · Skills · Boundaries · Memory)
- 8 pre-built persona archetypes ready to customize
- 6-question client Persona Discovery intake script
Email Marketing
Email Templates Vault: 30 Ready-to-Send Templates
30 proven, category-organized email templates you customize in 60 seconds: welcome, nurture, promo, launch, re-engage, cart, post-purchase
- 30 proven email templates across 7 categories (welcome · nurture · promo · launch · re-engage · cart · post-purchase)
- 3 subject line variants per template (test-ready)
- Personalization brackets for name, product, behavior, purchase history
Business & Legal
The Licensing Engine: Turn Your IP Into Recurring Revenue
Turn one system, framework, or process into a licence other businesses pay for every month, with a retainer plus royalty structure that filters serious buyers automatically
- IP Inventory Matrix: 7 questions that surface every licensable asset you own, scored 1-10
- 5-Step Licensing Presentation script: verbatim close that runs 45 min and closes ~30% of qualified prospects
- The Non-Closing Question: the psychology move that eliminates objection handling
Social Media
Channel Hero Blueprint: Faceless YouTube, AI Video and Sponsorship System
A faceless YouTube channel in four phases: launch it in 48 hours, produce the video with AI tools, generate ad creative fast, and pitch sponsors on LinkedIn instead of waiting on ad revenue to arrive.
- 48-Hour Publishing Roadmap: niche picker + channel setup + first 3 uploads in 2 days
- Sora 2 + 3-Tier Prompt Framework (simple → viral → advanced JSON template)
- 3 Custom GPT URLs from the source course (Idea Engine, Prompt Studio, Script Engine)
Trading & Finance
Cash Flow Investor Blueprint: The 4-Phase Market Risk Framework
Educational framework for thinking about market cycles through 4 phases and 4 pillars: cash flow strategies over speculation, risk management over prediction. Not financial advice.
- The 4 market phases: a cycle model (bullish, transitioning, bearish, transitioning back)
- The 4 Pillars: Fundamental + Technical + Cash Flow + Risk Management analyzed together
- 12 fundamental + technical indicators explained (Shiller PE, VIX, MACD, yield curve, sector rotation, etc.)
Social Media
Keep Them Watching Blueprint
The editing choices that separate a short people scroll past from one they watch to the end: the opening, a fresh cut every 4 seconds, what people can't look away from, when to ask for the like, and the math on trending songs. Works on YouTube Shorts, TikTok, Instagram Reels, Facebook Reels.
- The 3-Part Structure: Hook (3 sec) → Body → Reward with immediate cut
- The 4-Second Visual Reset Rule: cut/zoom/crop/animate cadence to prevent habituation
- Red/Yellow Color System: #ff0000 for 'other', #fff304 for 'this', max contrast retention
Advertising
Meta Ads Awareness Funnel: The 4-Stage Facebook & Instagram Ads System
Aware → Consider → Capture → Convert: a four-stage Meta Ads structure that meets prospects at every level of awareness, uses the RIGHT Meta objective per stage, and stops you paying cold-audience prices for every sale you make
- The 4 Awareness Stages with matched Meta objectives per stage
- The Rule of 7: why prospects need 7+ touchpoints before conversion
- TOFU/MOFU/BOFU mapping: awareness level → ad architecture
Copywriting
Copy OS: 70-Book Copywriting Operating System
Distilled from 70+ copywriting books spanning 120 years (1904-2024), from Hopkins, Schwartz, Ogilvy, Caples, Cialdini, Kahneman and Halbert, organized into 14 documents across 4 execution blocks. Copywriting as a system, not a talent.
- The 4 Execution Blocks (Strategic Foundation → Copy Architecture → Tactical Execution → Systems & Optimization)
- The 3 Founding Axioms: Salesmanship in Print, Channel Pre-Existing Desire, Cognitive Shortcuts
- The 7 Cialdini Triggers with copywriting applications
Social Media
Speed To Post: The 1-Idea-Into-5-Videos Filming System
Turn ONE topic into 30-100 short-form videos in a single filming session using the interview-yourself method, 3 shot formats, and hook-per-question editing.
- The 1-Idea → 5-Videos Framework: interview method that produces 5-15 shorts per topic
- 3 Format Shot Library (Studio + Fake Podcast + Street Interview) with equipment tiers
- The 'Don't Believe a Word They're Saying' interview technique for real-time objection drilling
Social Media
Vox-Style AI Documentary: 100% Free Motion Graphics System
The layered paper-cut Vox-YouTube aesthetic for history, true crime, money and power, and business explainers, built entirely with free AI tools. No After Effects, no motion designer, no paid subscriptions.
- The 5-tool Free AI Stack (Claude + Google Flow images + Google Flow video Flash + ElevenLabs + CapCut)
- The 8-Step Master Workflow (Niche → Topic → Duration → Outline → Images → Universal Prompt → Voice → Edit)
- The Vox Paper-Cut Image Prompt Template (proven for cinematic layered depth)
Advertising
TikTok Affiliate Ads Blueprint: The Paid Traffic System
Educational framework for running profitable TikTok paid ad campaigns to promote affiliate offers: offer selection, Business Center setup, landing page infrastructure, AI-assisted creative, campaign scaling. Not financial advice.
- The 5-Module System (Why → Offer Selection → BC Setup → Domains/LPs → Creative → Campaign)
- 5-Criteria Offer Selection Framework (gravity, payout, LP quality, recurring, Tier 1 focus)
- 10-Step TikTok Business Center + Pixel Setup Order
AI Productivity
The Reading Coach: A 7 Day Plan To Read Faster
The 7-day plan that fixes the five habits capping your reading speed, so you read faster and still remember what you read. Built on long-proven methods: reading in word groups, using a pointer, quieting the voice in your head, widening each glance.
- The 5 Reading Habits That Cap Speed (eyes jumping back, saying every word in your head, stopping on one word at a time, using only the middle of your vision, reading with no question in mind)
- Day 1: Measure Your Own Pace (your starting number, plus a comprehension check)
- Day 2: The Pointer Method (stops your eyes jumping back)
Copywriting
NLP Persuasion Copy System
Rewrite copy at the sentence level so the reader never raises the objection in the first place
- The 6-Question Intake (literal sentences, failed attempts, secret suspicions, rejected ideas, their vocabulary, the undeniable observation)
- Pacing Statements: three unarguable openers that earn the right to lead
- The Reframe: reassign the cause of what they blame themselves for
Advertising
Google & YouTube Ads System
Search finds demand, YouTube creates it: run each with the right playbook
- The 4-Layer Diagnostic (intent, architecture, assets, measurement) in fix order
- Intent Mapping: solution-aware, problem-aware, competitor, research, and which to buy first
- Match Type Policy: when broad is safe and when it burns the budget
Advertising
Micro-Budget Ad Testing
Find the winning message on $10 a day, before the money runs out
- The Three Gates (stop, hold, move) with numeric thresholds and what each failure means
- The 5-Rung Testing Ladder with budget and duration for each rung
- The 5 Arguments to test at rung one (problem, result, mechanism, objection, identity)
Social Media
Reaction Content System
Turn other people's content into your own high-retention videos, at volume, without running out of things to say
- The 4-Axis Source Score (visual self-evidence, emotional polarity, comment provocation, supply)
- The 4 Evergreen Source Categories that satisfy all four axes
- The 6 Stances (Judge, Expert, Fixer, Empathiser, Escalator, Historian) and what each is for
Social Media
Faceless Instagram Launch System
Build a faceless account around an offer from post one, so it sells instead of just growing
- The 4 Offers that work behind a faceless account, ranked by effort and margin
- The Coherence Test: does your offer solve the problem your content is about?
- One Pillar, Three Angles (belief, mechanism, contrast) at a 50/30/20 split
Social Media
AI Thumbnail System
Design the thumbnail and the title as one unit, and generate it with a copy-ready AI prompt
- The 5 Gaps that produce clicks (outcome, contradiction, stakes, comparison, identity)
- The Title-Thumbnail Pairing Rule: complementary, never repeating
- Composition rules: one subject, rule of thirds, value separation, negative space placement
Marketing & Funnels
Landing Page Conversion System
Nine sections in a fixed order, because page problems are almost always positional
- The 9 Sections in fixed order, each with the job it must accomplish
- The Generic Headline Test: could a competitor put their name on it?
- The Mechanism Section: the highest-leverage thing most pages are missing
Coaching & Offers
Course Creation & Launch System
Sell it before you build it, design backwards from one outcome, and optimize for finishing
- The 4 Validation Questions, with the one-sentence outcome test
- 3 Validation Methods ranked (deposit waitlist, pre-sale, live cohort) with go/stop thresholds
- Backwards Design: conditions of the outcome become modules, everything else is cut
Coaching & Offers
Group Coaching Program Builder
Stop selling your hours one at a time without pretending a group is 1:1 for several people
- The 6 Container Decisions made before enrollment opens
- Cohort vs Rolling, with a clear recommendation for a first program
- Size and duration bands (8-15, 25-50, 50+) and what each format can actually deliver
Email Marketing
Paid Newsletter Business
Run the arithmetic first, because most newsletters cannot reach the goal they were built for
- The Arithmetic: list size × conversion × price, run before anything else
- The 4 Wedges people actually pay for, and the honest test for having none
- Cadence selection, and the four-issue buffer before launching paid
Social Media
Pinterest Traffic Engine
A visual search engine with a long memory, where the work accumulates instead of expiring
- Keyword research using the platform's own search bar and category tiles
- The 8 Places keywords belong (most accounts fill two)
- Targeting specific multi-word queries over competitive head terms
Marketing & Funnels
LinkedIn Client Engine
Content makes you recognized, outreach makes you paid, and doing one without the other is why the platform seems not to work
- Profile as landing page: headline, banner, About, featured, experience as outcomes
- The 30-Second Stranger Test for the profile
- The 4 Content Types with a working percentage mix
AI Productivity
AI Video Generation Prompting
The camera has no memory and no judgment. Every detail you leave out of the prompt, it picks for you at random. Spell them out and the shots land.
- The 7 prompt components, in weighted order
- What to leave out: why stacked quality words now dilute a prompt
- Negative prompts aimed at failure modes, not style
Marketing & Funnels
CRM & Marketing Automation System
Automation multiplies whatever process you already have, which is why automating a broken one just produces failure faster
- Map the journey on paper before touching any platform
- Five to seven stages with observable exit criteria
- Speed to first response as the highest-leverage number
Digital Products & No-Code
Digital Product Shop System
On a marketplace the product is not what sells, the listing is, and no amount of craft closes that gap
- The demand check that tells you when a niche is already closed
- Seasonal lead times and why in-season production is wasted
- Designing for the format the buyer actually uses
Coaching & Offers
Membership & Retention System
A membership is not a product you launch, it is a product you re-sell every month whether or not the member notices
- Whether you have a membership or a course with a payment plan
- Choosing between library, cohort, community and tool models
- Why more content is the wrong answer to churn
AI Productivity
AI Employee Method
A prompt is a task, a Persona is a team member: turn the AI you already use into a marketing employee that runs your funnel
- The five-question owner intake that unlocks everything downstream
- The ten-prompt Persona Builder Form (copy-paste system prompt)
- The eight-step deployment path from blank persona to full stack
AI Productivity
AI Thumbnail Blueprint
Train an AI model on your own face, then star in every YouTube thumbnail without a camera, a studio, or a photographer
- The 10 YouTube thumbnail types every viral image fits
- How to gather the 15 to 25 training photos your model actually needs
- Fal.ai Flux LoRA portrait trainer settings that produce a working likeness
Social Media
Visual Explainer Engine
Turn vague ideas into simple visuals people share, without being a designer
- The three-check standard that kills weak concepts before you draw
- The capture system that means you never say "I have no ideas" again
- Metaphors as empty containers: the working-backwards habit
Copywriting
The Last Check Before You Publish
You are about to hit post, and something about it still feels off.
- Seven short checks over one finished draft, each one marked pass, warning or fail
- A seven line scorecard with a single verdict: ship, revise or rewrite
- A fill-in-once note about how you sound, so the review judges your draft against your own words
SEO & Websites
Business Name Search Check
You search your own business name and the wrong company shows up
- About thirty name searches grouped into four sets, run on at least two search engines with only the first page recorded
- Eight kinds of public presence to check for the name, each marked solid, partial or none
- A seven point match check for name, handle, logo, one line description, link, category and location
SEO & Websites
Check The Competition Before You Write
You still cannot tell if a search phrase is worth writing a page for.
- A plain go, go with a change, or do not bother call on the phrase, with the reason in one sentence
- A flag when the tool groups your phrase under a bigger one, so you can decide the target before writing
- The current first page results in one table, with strength scores, referring websites, visits and page type for each
SEO & Websites
Check Who Links To Your Site
You still do not know if the sites linking to yours are helping you or hurting you.
- A junk filter with five removal rules, where everything thrown out gets counted and printed so the reader can see it and disagree
- A rescue rule so a real site never gets binned just because its web address ends in something cheap
- A three part test for dead looking sites, with the honest warning that a brand new real site looks exactly the same
SEO & Websites
Fix or Delete That Old Page
This post used to bring people to my site. Now it brings nobody.
- Makes you prove the drop is real before you spend a penny, using the page's own normal swing as the bar
- Works through nine separate reasons a page goes quiet, in order, instead of assuming it needs a rewrite
- Picks one action out of seven: update, add to, re-aim, merge, split, rewrite or remove
SEO & Websites
Get Named When Customers Ask an AI
A customer asks an AI who to use, and it names everyone but us.
- A fill-in worksheet that names exactly what to copy down before you start, including the date and which assistant you used
- Asks you for the paragraph from each of the top three listed sites that reads closest to what the answer said
- A pass that sets the answer beside those real paragraphs to show what got squeezed, combined, dropped, or carried through word for word
SEO & Websites
What Pages Should My Site Have
You have a long list of what people search for and no idea how many pages to make.
- A one-page-or-two table that turns how many of the top ten links two searches share into a plain verdict
- Three tie-breakers for the close calls, including when the shape of the page beats the count
- A rule that stamps every figure in the plan measured, estimated, or unknown, with no cell filled by guessing
Copywriting
Back Up Every Claim With A Screenshot
Which parts of this post need a picture before anyone believes it?
- A fill-in capture request block with eight lines per image, so the person taking the picture cannot misread the job
- A table that matches nine common sentences in your writing to the exact picture each one needs
- Nine capture types written as a lookup, each marked with whether it needs a paid tool, a website you have proved you own, or nothing at all
SEO & Websites
What The Top Pages Have In Common
You are about to write a page and you still do not know what it has to cover.
- Sorts every result into three buckets, read these, note these, throw these out, before a single page is read
- Tallies every topic into must cover, should cover, worth considering, and the subjects none of them covered
- Matches sections by subject rather than wording, so three differently worded definitions count as one section, not three
SEO & Websites
What To Fix First So People Can Find Your Site
You know your site should be showing up. You do not know what to fix first.
- A seven stage order that puts can it even be found and read ahead of the exciting work
- Three do not do this before that rules, each one there because doing it backward wastes money
- Five must have questions it will not start the plan without, and five more that sharpen it
SEO & Websites
Who Links To Your Competitors
Three sites keep beating you and you cannot see who is backing them.
- Eight tests that throw out the fake, dead and automated rows in your export, each with a warning about how the test goes wrong if applied blindly
- Sorts every surviving row into one of seven plain groups, from real article mentions down to plain business listings
- Finds the websites that link to two or three of your competitors rather than just one, which the file calls the payoff of the whole job
Copywriting
Why Nobody Buys From Your Page
People are reading it and leaving. This works backward from what they actually did, names the one thing most likely losing them, and writes you the replacement lines for that one thing.
- The gate that comes first: six boring reasons a page loses everybody, answered in writing before a single sentence is touched
- The refusal built in: if the product, the price or who is arriving is unsettled, it says no rewrite yet and names what to settle instead
- The five ways a page loses a buyer, and the different mark each one leaves in your numbers
SEO & Websites
Find the Searches Ready Buyers Make
Builds you a written list of the exact words people type when they have already decided to buy and only want to know who sells it, checked one at a time against what the results actually show today.
- Builds the list from nothing, instead of assuming you already have one to work from
- The one pass that splits people who have already decided from people who came to be taught
- The situation list: seven angles that turn one product into sixty candidate wordings