The Licensing Engine: Turn Your IP Into Recurring Revenue

Most experts trade time for money. Consultants get paid per hour. Coaches per client. Course creators per sale. Licensors get paid every month by every business using their IP. This skill walks you through the entire Licensing Engine. Phase 1, IP Inventory: 7 questions that surface what you already own that's licensable, scored 1-10 on licensability. Phase 2, Prospect Identification: ideal licensee profile, 4 sources for building a 50-prospect list, qualification checklist. Phase 3, The 5-Step Licensing Presentation: introduce, present the IP with 3 principles, have the prospect quantify the gain themselves, ask the Non-Closing Question, then explain the fee structure. Phase 4, Fee Structure and Agreement: retainer plus royalty is the default, but 5 valid models depending on the deal, with a term sheet checklist for your attorney. Phase 5, Scale to Multiple Licensees: the 20/80 rule and the 3 levels of scale, from solo to firm. Plus the 7 rules you must follow (never say 'license' in the presentation, always tie fees to results, never chase a No), and straight answers to the 5 questions prospects raise most often. If you have 2+ years of business experience, you already own something licensable. This skill turns it into an agreement you can put in front of a buyer.