Find the Searches Ready Buyers Make

This is the front of the line. It runs before any page gets written, and it does one job only. STEP ONE is four things in plain words: what is sold in the words a customer would use, who buys it, which country and whether buyers need somebody nearby, and the site address. The first one is where this goes wrong. If the answer comes back in trade language it gets asked again, as many times as it takes, because nothing later works if this is vague. STEP TWO opens the question as wide as it goes. Every use, every room or building or place, every job title, every group that buys as a group, every occasion, every problem removed, every clumsier thing replaced. Then your own home page gets read back line by line to mine the uses you forgot to say out loud, because owners bury their best material in a feature list and never think of it as something a person would type. And the source nearly everybody skips: the ordinary things about what you sell that every competitor also does. Nobody says those out loud because everybody does them, which is exactly why nobody has built a page for them and somebody is typing them in. Twenty lines is thin. Sixty is a good day. STEP THREE pairs what you sell with each item on that list, one candidate per row, aiming every time at the words of somebody who has already decided. STEP FOUR borrows more from three outside sources, because your own head runs dry. The names in the browser tabs of the sellers already showing up, which somebody chose on purpose after thinking about it and are free to read. The headings and footers of competitor pages, because a footer is where a company lists every use it has ever built a page for. And the free report some search engines give a site owner about the words their pages already show up for, where the part worth having is the ones they already appear for but are not first on. Fifty candidates is the stopping point. STEP FIVE is the pass that makes the whole method work. Every row gets marked decided or learning using nothing but its own words. A wording that names a use, a place, a job title, a group, an occasion or a thing it replaces is a decided searcher. A wording that opens with a question word, or carries how, why, what is, or best, is somebody who came to be taught or to compare. The learning rows are not deleted, they drop to the bottom under their own heading, because everybody else builds pages for those, since that is where the crowds are, and then wonders why the crowd does not buy. STEP SIX looks at each decided row in a real browser and records exactly three things: whether the top results are mostly places to buy or mostly things to read, whether any single result was built on purpose for that exact wording, and the date you looked. Three notes, not an essay, because at fifty rows an essay per row turns an afternoon into a week. STEP SEVEN kills what deserves killing with six rules, and every rejected row carries the number of the rule that fired. But the rule that keeps rows alive matters more than any of the six: a row where nothing on the page was built on purpose for the wording survives even when the sites showing up are big and famous, because big sites turn up for all sorts of wordings by accident on pages built for something else, and a page built deliberately for the exact words somebody typed can beat a page that merely happens to mention them. That opening is the entire thing this hunts for. STEP EIGHT is the one minute test that saves the most wasted work. Take a survivor, look up the shorter version of it, and put the two results lists side by side. If the same pages hold both, the search engine treats them as one contest, the longer wording being unclaimed means nothing, and the row is far harder than it looked. STEP NINE ranks survivors in three bands rather than scoring them out of ten, with the top band reserved for wordings that name a group, a workplace, or the person who decides on behalf of other people, because one win there can bring a whole team instead of one person. You get one file, ready-buyer-search-shortlist.md, in five parts, dated, with the shelf life printed on it, and each survivor handed on by name to the next job rather than half done here.