Google Ads Secrets: The 4 Step Blueprint To Successful Ads

Brand Foundation Blueprint: How To Know What You Post Before You Post It

A finished 52 page book on settling what a business talks about before any posting starts, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Nineteen chapters in four parts, and the whole book produces one artefact: a single sheet with six answers on it. Part One is the decisions nobody wants to make: why this part feels like a waste of time, six decisions that fit in one weekend, the word almost everybody uses wrongly, going broad and then fixing, the third test nearly everyone skips, and when not narrowing is allowed. Part Two is who you are talking to: why a group is not a person, building one person on paper, working out what that person is actually struggling with, and going and looking instead of guessing. Part Three is what you will and will not talk about: three to five subjects rather than thirty, the one sentence, testing a subject before marrying it, colours decided once, one place instead of five, and the one page it all lands on. Part Four is the things that stop people anyway: not knowing enough yet, what the people who already know you will think, and comparison and running out of fuel. It names no app, no font and no colour tool anywhere in it, and prints no follower counts, timelines or figures.

Checkout Secrets: How To Earn More From The Buyers You Already Have

A finished 50 page book on the minute either side of the payment form, and how to earn more from the people already standing at it, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Eighteen chapters in four parts. Part One is the minute nobody works on: where the money actually leaves, why the person at the payment form is not the person who arrived, why one button is a decision somebody made by accident, and four decisions and which moment each one belongs to. Part Two is the small thing beside the price: what belongs on a payment form and what does not, why the extra has to be faster rather than different, how little to charge and why less works better, writing it in three lines, and why offering a second one costs you the first. Part Three is what you say after the money has moved: the trap that reads as a trap, asking before offering, teaching something before selling something, the next logical step and how to tell whether there is one, and what to do when they say no. Part Four is the page everybody wastes: why a thank you page is not a receipt, the first message after the money, what a seller is allowed to promise and what they are not, and reading the whole chain one decision at a time. It names no cart, platform or plugin anywhere in it, and prints no take rates, conversion figures or revenue numbers.

Creator Income Secrets: How To Get Paid Without Waiting For Permission

A finished 52 page book on the ways a person with an audience gets paid without waiting to be picked by anybody, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Nineteen chapters in four parts. Part One is why the money is not arriving: the gate that does not apply to the reader, five reasons people do not earn, what somebody quietly believes they are allowed to ask for, and one number split four ways. Part Two is nine chapters on nine ways to get paid: which are passive, which are active and which are really jobs, recommending what the reader already recommends, the half hour that builds a link list, where the link actually goes, selling something they do not have to make, doing the thing people do not want to do themselves, teaching one person before teaching many, and paid access and what makes it recur. Part Three is picking, validating and stacking: reading five other people's link pages, three ways to know before building, a ladder somebody can join at any rung, and adding, stabilising and pruning. Part Four is going full time without the fairy tale: the two questions that set an exit, and the part nobody puts in the story. It prints no earnings figures anywhere in it and names no platform, and the sales kit carries a written note on which claims not to make when you advertise it, because this is the category where a careless line does the most damage.

Email Follow Up Secrets: How To Turn A Free Download Into A First Sale

A finished 49 page book on the emails that come after somebody takes a free download, and how they turn into a first sale, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Eighteen chapters in four parts. Part One is before you write a single email: the gap where lists go to die, why the thing somebody downloaded has already told you what they want, the two jobs every email has, and writing to one person rather than to a list. Part Two is the seven emails, one chapter each: the first and why it is the most valuable email anybody sends, the second that almost nobody sends, the third where the reader earns the right to sell, the fourth that teaches one complete thing, the fifth that asks, the sixth that answers what they are actually thinking, and the seventh that closes, and what a no is worth. Part Three is getting them opened and read: subject lines and why clever is the enemy, the first line as a second subject line, one idea and one ask and one link, length and the myth of the short email, and sounding like a person. Part Four is after the sequence: the majority who did not buy, and what to send when you have nothing to sell. It names no email platform anywhere in it, so nothing in it breaks when one of them redesigns its menus.