The Funnel Builder's Playbook
How to build your first funnel that actually sells, even if you have never built one.
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How It Can Help You
A funnel is not a sales page. It is a path. Free, then a small buy, then a bigger one, then the main thing. Each step earns the right to the next.
Who's This For
Most founders try to sell the $1,000 thing first. That is why nothing sells. Earn a dollar from somebody first. Then ten. Then a hundred. Then a thousand, in that order. By the time they buy the main thing they have already bought three small things and they trust you. This shows you how to build that ladder.
Look Inside
Real pages from the book you are buying.
Read some of it before you pay for it.
The map of all twelve chapters, the ladder with the math worked out, two of the welcome emails written in full, and the prompt that writes your sales page. Straight out of the finished book.
What's Inside
Every piece, broken down.
12 Chapters, Step By Step
From working out who you are for, to a funnel that is live and selling.
The Ladder Map
Free, $7, $47, $297, $997. What each step has to do before the next one works.
The Emails For Each Step
What to send between one step and the next. Ready to copy.
What To Measure
What to watch at each step, and where to look when it leaks.
The Transformation
Before vs after.
Before
- One sales page built, nothing sold
- You do not know what goes before the offer or after it
- Every customer treated like a stranger
After
- A three step funnel with numbers you can read at each step
- You know where it leaks and what to fix first
- The ladder lets you raise prices without losing buyers
This is for you if…
- Founders with one product wondering what comes next
- Coaches selling one to one who want a product instead
- Course makers whose pages barely sell
This is NOT for you if…
- You have nothing to sell yet
- You have already built a funnel doing millions
The Proof
“The whole ladder, with the math worked out on the page, built for an owner who would rather use AI than a funnel tool.”
FAQ
The questions everyone asks.
What tools do I need?
A way to take payments, an email tool, and something to build pages with.
Can I use this for a service business?
Yes. A free look at their set-up, then a small paid plan, then the work itself, then a monthly retainer.
How long until my funnel is live?
A week or two if you already have an offer. Longer if you are still working out what to sell.
Stop reading. Start shipping.
$37, one time, lifetime access. The cost of waiting is bigger than the cost of buying.
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