The $13K Website Blueprint
The companion ebook to the Agency Killer Skill — color psychology, typography, simplicity, and the copy formula that makes websites sell.
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The Big Idea
“The skill gives you the build. This ebook gives you the brain. Once you understand WHY high-end sites work, you stop guessing and start designing on purpose.”
The Story
You can ship a 'pretty' site without knowing what makes it pretty. But you can't ship a CONVERTING site without understanding the psychology underneath. This ebook is that psychology — distilled, illustrated, and made operational.
What's Inside
Every piece, broken down.
Color Psychology
Why Stripe is purple, why Vercel is black, why Linear is dark. The rules behind the palette.
Typography Hierarchy
The 4 type sizes you actually need. Pairings that work. Spacing rules.
Motion Graphics Principles
When to animate, when not to. Speed, easing, timing.
Conversion Copy Formula
Hero → social proof → benefit → proof → close. Every section breakdown.
The Transformation
Before vs after.
Before
- Designs that 'look fine' but don't convert
- Copies competitors without knowing why their site works
- Stuck in template-land
After
- Designs that look intentional and convert
- Understands the WHY behind every visual choice
- Can explain a design decision to a stakeholder in one sentence
This is for you if…
- Bought the Agency Killer Skill and want to go deeper
- Designers who want the copy + psychology layer
- Founders who do their own design
This is NOT for you if…
- You don't care about design at all
- You only ever use one template, forever
The Proof
“Pairs with the Agency Killer Skill — the ebook is the 'why,' the skill is the 'how.' Most buyers get both.”
FAQ
The 3 questions everyone asks.
Do I need the Agency Killer Skill?
No — the ebook stands alone. But pairing them is the recommended flow.
Is this just for web design?
Mostly, but the typography + color rules apply to any visual medium — ads, slides, social.
How long is the ebook?
Tight — under 60 pages. Illustrated. No filler.
Stop reading. Start shipping.
$47, one time, lifetime access. The cost of waiting is bigger than the cost of buying.
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