Brand Deal Secrets: How To Know What To Charge And What To Charge Extra For
A finished 51 page book for everybody who has been offered a number by a company, had no idea whether it was generous or insulting, and said yes anyway.
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You are not just buying this to read it. You are buying the right to sell it.
PLR stands for Private Label Rights. It means you get the finished product plus a licence to put your own name on it, change it however you want, and sell it as your own work. You keep one hundred percent of what you charge. There is no revenue share, no reporting, and no renewal.
What you can do
- Put your name on it as the author
- Change the title, cover, chapters and examples
- Sell it as your own product at any price you set
- Give it away in exchange for an email address
- Bundle it with your other offers
- Translate it, record it as audio, or turn it into a course
- Split it into smaller products
What you cannot do
- Resell the PLR licence itself to other creators
- Claim you wrote the raw source content
- Use it to build a direct competitor to AgentSkillVault
- Combine several PLR licences into one product without written permission
How people use it
- Download the source files the moment payment clears.
- Rebrand it. Your name, your cover, your voice, your examples.
- Package it. Add bonuses, a workbook, or a short video walkthrough.
- Sell it. You set the price and you keep every dollar of it.
The licence is granted to one buyer and covers this product only. It starts the moment your payment clears and it does not expire. See all PLR ebooks.
How It Can Help You
The price is not the price. Seven of this book's nineteen chapters argue that the terms are the price list, and once a reader sees it that way the whole negotiation changes shape. Where they can put it, how long they can use it, whether the reader is barred from similar work, whether the clock ever stops: each one is a line item, each one is worth money, and almost nobody charges for any of them because nobody ever told them they could.
Who's This For
You have taken a number because you did not want to seem difficult, and you have thought about it since. The gap is not confidence. It is that nobody has ever shown you what you were actually selling, so you priced the thing you made instead of the thing they were buying. This book fixes the order. Four questions before you quote anything, a base you build from your own inputs, and then seven chapters on the parts of the deal that were always worth money and were always given away free.
Look Inside
Real pages from the book you are buying.
Read it before you buy the rights to it.
The contents page and the opening chapters, straight out of the finished book. No notice pages, no filler.
What's Inside
Every piece, broken down.
The finished book, 51 pages
Brand Deal Secrets. Nineteen chapters in four parts. Before you name a number, building the number, the terms are the price list, and getting it and keeping it. Designed and ready to sell exactly as it is.
The editable Word file
All 7,457 words as a .docx. It opens in Word, Pages, Google Docs and LibreOffice. Swap the placeholders for your name and it is yours.
The same book as a plain text file
A plain text copy of the whole book, for anyone who would rather work in a text editor or feed it into another tool.
The base rate the reader builds themselves
Chapter 5 gives a formula that takes the reader's own inputs rather than a figure from us, Chapter 6 makes them score themselves honestly, and Chapter 7 carries the one base across every format so they are not starting from nothing each time.
Seven chapters on the terms
Scope of work before price. Where they can put it. Exclusivity. Whitelisting. How long it runs. Revisions, reshoots and rush work. Reading the whole agreement. The quick start names the twenty minute bonus: those nine terms as a one page checklist with a blank beside each.
Three editable covers
Three finished covers at 1600 by 2560. You also get the HTML file behind each one, with the text and the colours marked so you can change them. How to export is included.
The sales kit
A sales page. Five launch emails. Ten social posts. Three ad angles. A note on where to sell it. And written compliance notes: no rate claims, no income claims, no printing a number that becomes a promise. Run them as they are.
The quick start
One page. Download to a live listing in about an hour, in the right order. It also names the short pages that have to stay in the book when you put your name on it, and why.
Your PLR licence, made out to you
A certificate with your name, a licence number and the date on it. It says exactly what you can do with the book. It comes as its own download at checkout.
How To Use It
One file, 6 ways to sell it.
Sell it exactly as it is
Finished, designed, gated and ready. List it today, set your own price, keep every dollar.
Put your name on it first
Three placeholders in the Word file, one of the three covers, and a short paragraph at the end about who you are. Twenty minutes.
Sell it with the book that gets the deal
Brand Deal Blueprint lands the work, this one prices it. Two books, one buyer, one checkout, and the pair answers a question neither answers alone.
Build the checklist and sell the pair
The nine terms as a one page printable is the highest value thing you can add. Twenty minutes of work, and it goes into the room with your reader.
Turn Part Three into a paid workshop
Seven terms, seven segments, one live exercise each. The book is the handout and the workshop is the higher price.
Sell it to anyone who negotiates for creators
Managers, agencies and talent representatives all need the same page of terms, and none of them wants to write it.
What You Can Sell It For
Suggested resale price: $37 to $47.
You pay $15.99 once. You set your own price after that, and you keep every dollar of it. Here is the simple math on 50 copies.
Priced at $37, 50 copies sold
$1,850
potential
Priced at $47, 50 copies sold
$2,350
potential
That is arithmetic on a price you choose, not a promise. We have no way of knowing what you will sell, and nobody honest would tell you otherwise. What you make depends on your price, your audience and your work.
The Transformation
Before vs after.
Before
- An audience being quoted numbers they cannot evaluate
- Pricing material that prints rates and is wrong the following year
- A negotiation your reader loses before it starts by naming a number first
After
- A whole package rebranded and listed in an afternoon
- A reader who can name what each term is worth before they get on the call
- No rates printed anywhere, so nothing in it becomes your claim
This is for you if…
- Anyone selling to creators, freelancers or anybody who gets quoted a number and has to answer it
- Managers and agencies who want a finished book to hand a client before a negotiation
- Course sellers who need a pricing product without printing a price list
This is NOT for you if…
- You want a rate card with real numbers on it. This book refuses to print one, and that refusal is what protects you
- Your audience already has an agent doing this for them
- You want to give it away free, which the licence does not allow
FAQ
The questions everyone asks.
Does it print actual rates?
No, nowhere in it, and that is deliberate rather than a gap. A rate in a book is out of date within a year, it is wrong for most of the people reading it, and the moment you resell the book it becomes your claim about what work is worth. The book teaches the reader to build their own number from their own inputs instead.
What is whitelisting?
It is when a company runs advertising from the reader's own account, so their face and their name carry the ad rather than the company's. Chapter 13 explains it in plain words before it prices it. Your reader never has to know the term before they open the book.
Does it give legal advice about contracts?
No. Chapter 16 teaches the reader to read the whole agreement and to notice the four things that most often cost money, and it sends them to their own lawyer for anything past that. Naming a lawyer as the next step is the correct answer here, and your version should keep it.
Is it only for video?
No. There is a chapter each on long video and short video because those price differently, but the base and all seven term chapters apply to photographs, posts, newsletters, events and anything else somebody is commissioned to make.
What exactly am I allowed to do with it?
Put your name on it. Change the title and the cover. Rewrite any part of it. Translate it. Turn it into a course or an audiobook. Bundle it. Sell it at any price, anywhere, and keep every dollar. The full licence comes with it.
What am I not allowed to do?
You cannot give it away for nothing, though an email address in exchange is fine. You cannot put it in a free membership site. And you cannot pass the resale rights on to your own buyers.
How is it delivered?
One zip file with sixteen items in it, right after checkout. Your licence comes as a second download with your name on it.
Will other people be selling the same book?
Yes. That is how these rights work at this price. It is also why you get the editable files. The title, the cover, the examples and the voice are all yours to change.
Stop reading. Start shipping.
$15.99, one time, lifetime access. The cost of waiting is bigger than the cost of buying.
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