Thumbnail Secrets: How To Create Scroll Stopping Thumbnails

The Email List Blueprint: How To Build An Audience You Actually Own

A finished 50 page book on building a list of people a business owns outright, rather than an audience it is renting, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Eighteen chapters in four parts. Part One is the audience you own: why every follower is on loan, starting before you feel ready, what an address really costs the person handing it over, and seven shapes a free thing can take. Part Two is choosing the right one: choosing it backwards from what you intend to sell, the questions that choose it for you, reading the offers already in front of your reader, whether to save somebody time or hand over knowledge or make one decision easy, and why small and finished beats large and pending. Part Three is making it and setting it running: making it look like it came from them, a file the reader can type into, naming it for the outcome rather than the format, three routes and which one they are already on, and the six steps every platform makes you take. Part Four is filling it and keeping it: six ways to get the first subscribers, the channel that behaves like a search engine, the first message and the five after it, and the rhythm that keeps people opening. It names no email platform and no app anywhere in it.

The One Free Video Plan: How To Turn A Local Business Post Into A Paying Client

A finished 52 page book on turning a local business's own social post into a paid video job, by making one finished thing instead of sending a pitch, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Nineteen chapters in four parts. Part One is why nobody has paid you yet: how the work is already written for you, why a finished thing beats a pitch, why the business has not made one itself, and what the reader is really selling. Part Two is making the first one: where the posts are and when to look, telling which post is worth an hour, turning somebody's post into words worth hearing, making it sound like them and not like a machine, and building the video without being in it. Part Three is handing it over and getting paid: the last look before sending it, the message that goes with the video, the three answers that come back, what to say when they ask the price, the four things people say instead of yes, and putting the agreement in writing. Part Four is running it well: the week that repeats, what to do when nobody answers at all, the mistakes that end this early, and where it stops working. The last two chapters are the reason the rest can be trusted. They say never to promise what a video will do for a business, never to take over somebody's account, never to give a second free video, and that some trades should be left alone entirely. Leave them in.

The Paid To Film Blueprint: How To Get Paid For Videos You Never Post

A finished 51 page book on getting paid to make videos a company uses itself, instead of posting them and hoping, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Nineteen chapters in four parts. Part One is the work nobody explains: paid to make it rather than to post it, why a company pays a stranger to film, what the reader is actually selling them, and the camera they already own. Part Two is proof before you have any clients: the two places a company looks somebody up, shooting what is already in the house, nine shapes a paid video can take, showing the after first, and one scroll with no prices on it. Part Three is finding the work: five places the work already is, studying who is already paying to be seen, finding the human rather than the inbox, three sentences with nothing attached, and what happens after they reply. Part Four is getting paid properly: two prices decided by where it runs, who owns what was made, three choices built from the biggest down, never saying the first number, and reading it twice before signing. The chapter on ownership names the question and sends the reader to their own lawyer rather than answering it, and prints no rates anywhere. Your version should do both the same way.

Video Story Secrets: How To Turn An Idea Into A Story Worth Filming

A finished 49 page book on turning an idea into a story that can actually be shot and finished, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Eighteen chapters in four parts. Part One is that the idea is not the story: why what the reader has is a picture rather than a story, somebody wants something and something is in the way, the one sentence that tests everything, and choosing the kind of story on purpose. Part Two is the people it happens to: why a stranger cares in the first nine seconds, building the outside rather than the biography, the second character as a decision rather than a default, and one want and one fear. Part Three is the shape: the six beats, the three jobs the opening does at once, the moment it starts, why conflict is layered rather than loud, and ending on a question. Part Four is making it something you can finish: writing what can actually be shown, cutting it down to what the reader can really finish, writing the page nobody regrets keeping, reading it cold before building anything, and whose story it is to tell. It names no camera, no editing software and no platform anywhere in it, and prints no view counts or figures.