Idea Bank Blueprint: How To Never Run Out Of Things To Post

Brand Deal Blueprint: How To Land Paid Brand Deals Without A Big Following

A finished 49 page book on getting companies to pay you for content when your following is small, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Eighteen chapters in four parts. Part One is what you are actually selling: the two jobs a company is buying, why the follower number gates nothing, the three ways a deal arrives, and an honest test of whether the reader is ready to be paid yet. Part Two is getting into their field of view: being findable before you need the business, seven places the buyers already are, six questions to answer before pitching anybody, and how to reach a human instead of a contact form. Part Three is the pitch: finding the gap before writing a word, the promise to pitch from, the five part email set out in full, subject lines and send times and the schedule to run them on, and how to follow up and what a no is worth. Part Four is when they come to you, and what happens after: reading an offer that arrives unasked, saying no and when free is worth taking, the one page media kit, the pipeline that makes somebody easy to work with, and how to make the work come back. It stops deliberately short of what to charge, which is its own book, and it names no platform, app or company anywhere in it and prints no rates or follower figures.

Brand Deal Secrets: How To Know What To Charge And What To Charge Extra For

A finished 51 page book on working out what to charge a company for a piece of content, and what to charge on top, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Nineteen chapters in four parts. Part One is before you name a number: what a company is actually buying, the four questions to ask before quoting anything, why whoever names a number first is at a disadvantage, and working out a floor from what the work really costs to do. Part Two is building the number: a base rate the reader builds from their own inputs, scoring themselves honestly, carrying one base across every format, long video where you are pricing a decade rather than a week, and short video where subscriber count lies. Part Three is seven chapters on why the small print is the price list: scope of work before price, where they are allowed to put it, exclusivity as a charge for the deals the reader has to turn down, whitelisting, how long it runs and why every clock brings a client back, revisions and reshoots and rush work, and reading the whole agreement. Part Four is getting it and keeping it: getting paid, what a person keeps as against what they charged, and the rate sheet and the renewal. It prints no rates and no figures of any kind. A number in a book is out of date the year it is published, and it becomes your claim the moment you resell it.

Brand Foundation Blueprint: How To Know What You Post Before You Post It

A finished 52 page book on settling what a business talks about before any posting starts, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Nineteen chapters in four parts, and the whole book produces one artefact: a single sheet with six answers on it. Part One is the decisions nobody wants to make: why this part feels like a waste of time, six decisions that fit in one weekend, the word almost everybody uses wrongly, going broad and then fixing, the third test nearly everyone skips, and when not narrowing is allowed. Part Two is who you are talking to: why a group is not a person, building one person on paper, working out what that person is actually struggling with, and going and looking instead of guessing. Part Three is what you will and will not talk about: three to five subjects rather than thirty, the one sentence, testing a subject before marrying it, colours decided once, one place instead of five, and the one page it all lands on. Part Four is the things that stop people anyway: not knowing enough yet, what the people who already know you will think, and comparison and running out of fuel. It names no app, no font and no colour tool anywhere in it, and prints no follower counts, timelines or figures.

Checkout Secrets: How To Earn More From The Buyers You Already Have

A finished 50 page book on the minute either side of the payment form, and how to earn more from the people already standing at it, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Eighteen chapters in four parts. Part One is the minute nobody works on: where the money actually leaves, why the person at the payment form is not the person who arrived, why one button is a decision somebody made by accident, and four decisions and which moment each one belongs to. Part Two is the small thing beside the price: what belongs on a payment form and what does not, why the extra has to be faster rather than different, how little to charge and why less works better, writing it in three lines, and why offering a second one costs you the first. Part Three is what you say after the money has moved: the trap that reads as a trap, asking before offering, teaching something before selling something, the next logical step and how to tell whether there is one, and what to do when they say no. Part Four is the page everybody wastes: why a thank you page is not a receipt, the first message after the money, what a seller is allowed to promise and what they are not, and reading the whole chain one decision at a time. It names no cart, platform or plugin anywhere in it, and prints no take rates, conversion figures or revenue numbers.