The Yes System: How To Write Copy That Gets People To Say Yes

Creator Income Secrets: How To Get Paid Without Waiting For Permission

A finished 52 page book on the ways a person with an audience gets paid without waiting to be picked by anybody, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Nineteen chapters in four parts. Part One is why the money is not arriving: the gate that does not apply to the reader, five reasons people do not earn, what somebody quietly believes they are allowed to ask for, and one number split four ways. Part Two is nine chapters on nine ways to get paid: which are passive, which are active and which are really jobs, recommending what the reader already recommends, the half hour that builds a link list, where the link actually goes, selling something they do not have to make, doing the thing people do not want to do themselves, teaching one person before teaching many, and paid access and what makes it recur. Part Three is picking, validating and stacking: reading five other people's link pages, three ways to know before building, a ladder somebody can join at any rung, and adding, stabilising and pruning. Part Four is going full time without the fairy tale: the two questions that set an exit, and the part nobody puts in the story. It prints no earnings figures anywhere in it and names no platform, and the sales kit carries a written note on which claims not to make when you advertise it, because this is the category where a careless line does the most damage.

Email Follow Up Secrets: How To Turn A Free Download Into A First Sale

A finished 49 page book on the emails that come after somebody takes a free download, and how they turn into a first sale, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Eighteen chapters in four parts. Part One is before you write a single email: the gap where lists go to die, why the thing somebody downloaded has already told you what they want, the two jobs every email has, and writing to one person rather than to a list. Part Two is the seven emails, one chapter each: the first and why it is the most valuable email anybody sends, the second that almost nobody sends, the third where the reader earns the right to sell, the fourth that teaches one complete thing, the fifth that asks, the sixth that answers what they are actually thinking, and the seventh that closes, and what a no is worth. Part Three is getting them opened and read: subject lines and why clever is the enemy, the first line as a second subject line, one idea and one ask and one link, length and the myth of the short email, and sounding like a person. Part Four is after the sequence: the majority who did not buy, and what to send when you have nothing to sell. It names no email platform anywhere in it, so nothing in it breaks when one of them redesigns its menus.

The Email List Blueprint: How To Build An Audience You Actually Own

A finished 50 page book on building a list of people a business owns outright, rather than an audience it is renting, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Eighteen chapters in four parts. Part One is the audience you own: why every follower is on loan, starting before you feel ready, what an address really costs the person handing it over, and seven shapes a free thing can take. Part Two is choosing the right one: choosing it backwards from what you intend to sell, the questions that choose it for you, reading the offers already in front of your reader, whether to save somebody time or hand over knowledge or make one decision easy, and why small and finished beats large and pending. Part Three is making it and setting it running: making it look like it came from them, a file the reader can type into, naming it for the outcome rather than the format, three routes and which one they are already on, and the six steps every platform makes you take. Part Four is filling it and keeping it: six ways to get the first subscribers, the channel that behaves like a search engine, the first message and the five after it, and the rhythm that keeps people opening. It names no email platform and no app anywhere in it.

The One Free Video Plan: How To Turn A Local Business Post Into A Paying Client

A finished 52 page book on turning a local business's own social post into a paid video job, by making one finished thing instead of sending a pitch, with full rights to put your name on it and sell it. You get the designed PDF. The editable Word file. A plain text copy. Three covers you can change. A full sales kit. And a one page quick start. Nineteen chapters in four parts. Part One is why nobody has paid you yet: how the work is already written for you, why a finished thing beats a pitch, why the business has not made one itself, and what the reader is really selling. Part Two is making the first one: where the posts are and when to look, telling which post is worth an hour, turning somebody's post into words worth hearing, making it sound like them and not like a machine, and building the video without being in it. Part Three is handing it over and getting paid: the last look before sending it, the message that goes with the video, the three answers that come back, what to say when they ask the price, the four things people say instead of yes, and putting the agreement in writing. Part Four is running it well: the week that repeats, what to do when nobody answers at all, the mistakes that end this early, and where it stops working. The last two chapters are the reason the rest can be trusted. They say never to promise what a video will do for a business, never to take over somebody's account, never to give a second free video, and that some trades should be left alone entirely. Leave them in.